SPEAKERS

April 20, 2026

Sheri Anderson is the Vice President of Partnerships for Vinik Sports Group, where she has led partnership strategy and execution for the past 10 years. In this role, she oversees the development, activation, and measurement of integrated sponsorship programs across the organization’s sports and entertainment properties, driving meaningful brand engagement and long-term partner value.

Sheri is an accomplished sports and entertainment business professional with more than a decade of combined agency and property-side experience. Her expertise spans developing, executing, and evaluating comprehensive marketing solutions for both consumer and B2B Fortune 500 brands. She is known for translating brand objectives into strategic, fully integrated campaigns that connect authentically with audiences while delivering measurable business impact.

With a strong foundation in partnership marketing, sales strategy, and performance analytics, Sheri combines creativity with accountability. Her collaborative leadership style and commitment to innovation have positioned her as a trusted partner to global brands and an integral leader within the Tampa Bay sports and entertainment community.